Ah, yes, it’s February and you know what that means? Valentine’s Day. Time to show some love to those around you. Read more…
6 Tips for Handling a Failed Pitch
You’ve written what you think is a great media pitch. You’ve done your research, written and rewritten, read and re-read. You just know that this is going to score a win for the client.
You send it out, expecting the best, but all you hear are crickets chirping. How can this happen, and now what should you do? Read more…
What to Include in Your Virtual Press Kit
What goes in a press kit? As I often work with startups or small businesses doing PR from the ground up, I’m sometimes asked what goes in an online press kit or media/news room, as it’s sometimes called.
A Funny Thing Happens Without PR — Nothing!
PT Barnum was the ultimate showman. A wildly successful promoter, he was able to draw crowds to his attractions and became known for “The Greatest Show on Earth,” which we know today as the Ringling Bros. and Barnum & Bailey Circus. His ability to transform commercial entertainment through the art of publicity is an example we can still learn from today. Read more…
Pitching Etiquette for PR Pros
So, you’ve done the research, brainstormed ideas and worked away to create a newsworthy story, hoping to captivate and inspire your audience. Now comes the time to contact the media and send them the perfect pitch in hopes to get some exciting buzz.