#PRFilter: Making Sense in a Fragmented Media World

Measuring PR efforts used to be straightforward. Media accounted for their audience reach with numbers: how many people bought papers, listened to morning radio shows, watched newscasts and flipped through glossies. Next, PR teams inventoried earned hits and marked it as positive, neutral or negative. We moved on to our next pitch. Looking back, the process was simple, but it offered only a high-level view of a story’s potential exposure. Read more…

#PRFilter: Twitter cheating, all caps on Facebook, and Xmas tags

Here’s what’s interesting this month as seen through my #PRFilter.

First off, I’ve noticed more people than ever cheating on Twitter. Taking a screenshot of a few sentences or even a paragraph and attaching it to your tweet so you can say more, is just pure, utter laziness. Respect the tool and use it how it’s intended. Remember, a key message shouldn’t take more than 140 characters anyways! And, with Twitter twisting anyway it can to be as likable as Instagram and SnapChat, “photo and GIF attachments do not count towards the 140 character limit in a Tweet.” So you have all the room you need to say something intelligent. Read more…

PRWeek Interview: Why Talia Beckett Davis is Expanding Women in PR Stateside

Do women working in public relations need another organization just for them? Talia Beckett Davis thinks so. She talks with PRWeek about what her group will offer and the challenges women face in the industry. Read more…

Introducing New National Organization American Women in Public Relations

New National Organization American Women in Public Relations (Women in PR USA™) Launches to Advance Women in the PR Profession across North America

Official Celebration to be held March 2017 in New York City Read more…

6 Tips for Handling a Failed Pitch

You’ve written what you think is a great media pitch. You’ve done your research, written and rewritten, read and re-read. You just know that this is going to score a win for the client.
You send it out, expecting the best, but all you hear are crickets chirping. How can this happen, and now what should you do? Read more…

The Integral Role of PR in the Revenue Ecosystem

If you’re looking to build brand awareness and boost revenue, ensure public relations activity is part of the budget. Today’s marketers should consider PR as a secret weapon for attracting customers, driving demand, and growing sales and profits.

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Canadian Women in Public Relations Announces Official Launch of New National Organization

Launch Celebration to be held May 11, 2016 at Hycroft in Vancouver, B.C., Canada 

The Organization of Canadian Women in Public Relations (CWPR), a new national organization, announced its official launch will be held on May 11, 2016 at the University Women’s Club of Vancouver at Hycroft.

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What to Include in Your Virtual Press Kit

What goes in a press kit? As I often work with startups or small businesses doing PR from the ground up, I’m sometimes asked what goes in an online press kit or media/news room, as it’s sometimes called.

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