Why PR Agencies Give Too Much Work for Free (And Shouldn’t)

Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability.

5 Ways to Adopt ‘Build to Sell’ Mindset

If you want to monetize your PR agency you can’t run it as a “lifestyle” firm. That surely will drive down its overall value—even if the firm is quote unquote profitable and reduce the number of suitors should you decide to sell.