Your success is our priority. We are working to shape the future of women in public relations across the Americas.
Ah, yes, it’s February and you know what that means? Valentine’s Day. Time to show some love to those around you. Read more…
6 Tips for Handling a Failed Pitch
You’ve written what you think is a great media pitch. You’ve done your research, written and rewritten, read and re-read. You just know that this is going to score a win for the client.
You send it out, expecting the best, but all you hear are crickets chirping. How can this happen, and now what should you do? Read more…
Awards: Winning PR Approach for Your Business
Awards. There are the Tonys, the Emmys, and of course, the big one, the Academy Awards. Those in the entertainment business understand the importance of awards to their success. Win an Oscar, and you’re forever in an elite group.
But what about those of us in the business world? Couldn’t we benefit from some award wins, too? The answer is—yes. If you’ve never considered awards for your business, product, service or employees, maybe it’s time to start. Read more…
What to Include in Your Virtual Press Kit
What goes in a press kit? As I often work with startups or small businesses doing PR from the ground up, I’m sometimes asked what goes in an online press kit or media/news room, as it’s sometimes called.
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A Funny Thing Happens Without PR — Nothing!
PT Barnum was the ultimate showman. A wildly successful promoter, he was able to draw crowds to his attractions and became known for “The Greatest Show on Earth,” which we know today as the Ringling Bros. and Barnum & Bailey Circus. His ability to transform commercial entertainment through the art of publicity is an example we can still learn from today. Read more…
Why PR pros should join professional industry organizations
PR veterans can tell you that having a strong network is a crucial element of your career.
As a long-time PR consultant, I’m often asked how I’ve managed to stay independent over the years. I’ve never done traditional advertising for my business. Instead, one of the most effective ways I uncover new opportunities is networking. Read more…
