6 Tips for Handling a Failed Pitch

You’ve written what you think is a great media pitch. You’ve done your research, written and rewritten, read and re-read. You just know that this is going to score a win for the client.
You send it out, expecting the best, but all you hear are crickets chirping. How can this happen, and now what should you do? Read more…

Woman in PR: Michelle Messenger Garrett, Garrett Public Relations

Michelle Messenger Garrett, is a results-driven PR consultant, strategist and award-winning writer with more than 20 years of experience working with companies ranging in size from start-ups to large corporations such as HP, Adobe and Symantec. After spending seven years in Silicon Valley, she returned to her roots in Ohio where she leads her own consulting practice, specializing in media outreach and writing for companies who want to get noticed, especially those in the tech, B2B, manufacturing and industrial vertical markets.

Michelle has worked with clients around the world, placing hundreds of stories in publications such as USA Today, Forbes and Inc., and securing client appearances on TV news outlets including 60 Minutes and the ABC Evening News. Michelle’s articles have been featured in Entrepreneur, Ragan’s PR Daily, CIO, Muck Rack, SheKnows, AllBusiness and Small Businesses Do It Better. She is also a contributing writer for the Organization of Canadian Women in Public Relations. Read more…

Executives: Are You Paying Attention to the Right Media Outlets?

Companies hire public relations agencies to get the media attention they feel their business deserves. In many cases, the viewpoint seems to be: “The bigger the publication or media outlet, the better.” Sure, an article or mention in an outlet with a large readership would be a great win for any company, and there’s no harm in having big goals.

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