This is an introductory foundations course for students who want to pursue a career in public relations or a refresher for entry level PR practitioners. We provide an overview of the basics of the PR discipline and this course will serve as a tool to assess your PR knowledge.
In this course, you will learn what public relations is and be able to define what exactly a public relations practitioner does in a modern technologically connected world.
You will learn about key public relations activities and how to overcome communications roadblocks. We will discuss the key components of a successful public relations campaign, review best practice examples and show you how to develop strategies and tactics.
You will learn about the different types of public relations tools available and we will discuss how you can best use these tools to represent your client or organization.
We will learn about the importance of public relations experts, what skills you need to work in the PR field and review public relations career tracks. We will also discuss some of the latest trends in the PR industry and the future of the practice.
If you are considering a career in public relations, or you want to learn more about the topic, this is a great place to start.
- 11 video and audio lessons
- 5 course sections and 22 lessons
- Course exercises
- Worksheets to create an online newsroom/ about page
- Led by the President & CEO of Women in PR North America
- Unlimited access