The Organization of Canadian Women in Public Relations and the Organization of American Women in Public Relations (Women in PR North America) are pleased to announce they have produced a research study with the European Public Relations Education and Research Association (EUPRERA), aimed at analyzing the position of women in North America’s public relations industry (Canada and the United States).
The research project aimed to establish whether organizational culture and the socialization process influenced women’s ability to progress in their careers. The research project examined three pre-determined groupings, synonymous with other EUPRERA projects across Croatia and England. The North American report examined the lived experiences of women in public relations; the office culture such as networking, interaction at work, and dress codes; and the socialization, leadership, and ability to see other senior women as role models.
The research has also been published by Leeds Beckett University in the UK. The report was co-authored by Teela Clayton, Talia Beckett Davis, Natasha Netschay Davies, Alliancé Babunga, and edited by Martina Topić.
“This study marks an important step in our goal to investigate the long-term effects of gender bias towards women in public relations in the corporate workplace. Our objective from the very beginning was to learn how women have been affected to help organizations develop initiatives to create change. I want to thank all the women who contributed to this study for sharing their personal experiences. We will continue to work with our research partners around the world to shape the future of women in public relations,” explained Talia Beckett-Davis, Founder and CEO of Women in PR North America.
“Interviewing women across North America and hearing their stories proved to me what I already know: women are resilient, resourceful and, most of all, positive. Sharing the combined lived experiences of my colleagues in this North American report helps us understand each other’s challenges and build a way forward together,” said Natasha Netschay Davies, Chair of Women in PR North America.
“When interviewing participants for this research study, I recognized that there are many challenges in the PR industry that if approached correctly could be turned into opportunities. There are many women in intermediate to managerial positions and only a handful make it to the C-Suite roles. Second, whereas diversity is visible to the naked eye, equity and inclusion are missing in the industry culture, which in turn demoralizes the experiences of many communicators and deters many from pursuing the career. I am optimistic as to what the future of PR will look like given the ongoing transformative conversations that continue to be had and the growing hunger for change,” said Alliancé Babunga, Research Assistant, Women in PR North America.
“I authored the EUPRERA Women in PR project as I noticed a lack of scholarship on more structural issues that women face. A lot of work has been done looking into the glass ceiling and the pay gap, but we need to look deeper and analyse why this inequality happens. This is why the interviews for the project encompassed questions on the glass ceiling and the pay gap, but also the office culture and lived experiences, exploring issues such as social interactions in offices, banter, and also the early socialisation process and leadership styles. These questions helped in understanding why women struggle to achieve equality in organizations and opens a possibility for more tailored activism in improving their position in the industry,” stated Dr. Martina Topić.
“Following a thesis investigating the dissemination of political brand over Twitter, I was thrilled to use my academic skills to contribute to the EUPRERA project. As a woman newly entering the world of PR, it has been both frustrating and enlightening to hear the lived experiences of women in PR in North America. I am glad to help shine a light on our industry in the hope that we can make it better for the women who come after us,” stated Teela Clayton.
Download the report here.
About Women in PR North America
The Organization of Canadian Women in Public Relations Ltd. (Women in PR Canada®) is an influential network of leading businesswomen striving for excellence in the field of public relations. American Women in Public Relations (Women in PR USA®) is a division of The Organization of Canadian Women in Public Relations Ltd. Together; our organizations form the networking group Women in PR North America®.
EUPRERA is an autonomous organisation that aims at stimulating and promoting innovative knowledge and practices of public relations education and research in Europe. EUPRERA cooperates with the most prominent PR associations, scientific journals and practitioners coming from different countries.
Women in PR North America Announces New Corporate Partnership with Business Wire
The Organization of Canadian Women in Public Relations (Women in PR Canada) and the Organization of American Women in Public Relations (Women in PR USA) are pleased to announce Business Wire as a Corporate Partner with Women in PR North America.
You Need To Create Your Own Personal Brand Image
It’s essential that you are working on building a strong personal brand on a consistent basis. People will remember YOU, as a person, before they remember your business.
Your Network is Your Net Worth: How To Make Meaningful Connections As Women In PR
Life is too short not to make meaningful connections. Be authentic, follow your passion, cultivate relationships and use social media networking to accelerate your connections.
Building a strong support network can open up doors for opportunity and is one of the most influential things you can do for your career success. Read more…
Women in PR Canada FIRST Annual Holiday Party – Seasons in the Park
You are invited to join Women in PR Canada at our FIRST annual holiday party on Thursday, December 6, 2018 from 6 -9 p.m. in Vancouver, B.C. at Seasons in the Park.
Women in PR Financial Challenge: Overcome Money Obstacles
Your financial beliefs shape the way you see yourself — and ultimately — your success as a women in PR. Over the next 10 days, we will walk you through a detailed plan to overcome your financial obstacles. Take the challenge!
Government Of Canada Marks First-Ever Gender Equality Week
Canada is celebrating the first-ever annual Gender Equality Week from September 23 – 29, 2018. Learn how Women in PR Canada is supporting the cause.
Position Yourself As A PR Expert Challenge
Take the Women in PR Expert Challenge! Showcase yourself as a PR industry leader… Over the next four weeks, you will work through a detailed program workbook and 20 daily lessons to position yourself as a PR expert.
Woman in Media: Tara MacInnis, Associate Fashion and Beauty Editor, FLARE
Tara MacInnis, Associate Fashion and Beauty Editor, has been with FLARE for the past three and a half years and tells Canadian Women in PR that every day brings exciting and new challenges. She loves the fast-paced world she gets to be a part of and shares a look into her day with us!