2018 Edelman Trust Barometer Special Report: Brands and Social Media

Every day, brand marketers rely on the power of social media to engage directly with their consumers — but now that rewarding connection is at risk. With people’s trust in social media at only 41 percent globally*, consumers are now expecting brands to help fix the problems plaguing social media.

#PRFilter: Making Sense in a Fragmented Media World

Measuring PR efforts used to be straightforward. Media accounted for their audience reach with numbers: how many people bought papers, listened to morning radio shows, watched newscasts and flipped through glossies. Next, PR teams inventoried earned hits and marked it as positive, neutral or negative. We moved on to our next pitch. Looking back, the process was simple, but it offered only a high-level view of a story’s potential exposure. Read more…

#PRFilter: Twitter cheating, all caps on Facebook, and Xmas tags

Here’s what’s interesting this month as seen through my #PRFilter.

First off, I’ve noticed more people than ever cheating on Twitter. Taking a screenshot of a few sentences or even a paragraph and attaching it to your tweet so you can say more, is just pure, utter laziness. Respect the tool and use it how it’s intended. Remember, a key message shouldn’t take more than 140 characters anyways! And, with Twitter twisting anyway it can to be as likable as Instagram and SnapChat, “photo and GIF attachments do not count towards the 140 character limit in a Tweet.” So you have all the room you need to say something intelligent. Read more…

The Future of Influencer Marketing for Public Relations Professionals

Last year, traditional advertising took a back seat to real-time conversations taking place in the digital universe among ‘ordinary’ members of the public. The power of ‘stranger persuasion’ could not be ignored as the opinions shared by everyday folk on brands, experiences and social-economic issues through social media positively – or negatively – impacted the views of their peers. Read more…

Four Ways to Help Your Client Stand Out Online

It’s 2016, so it goes without saying that the majority of us out there are very connected to our digital worlds. From loads of daily emails and time spent social media browsing to researching, networking, and everything in between, it’s hard to imagine a professional or personal life that’s disconnected from the world.

Why Digital Networking is a Must for Your Career in PR

It has been proven over and over again that networking and building relationships will help you in your career. From landing your first PR job, taking a better position or simply connecting with established professionals in PR (or any other field for that matter), networking is a must for your career.

While attending networking events in your area and touching base with PR pros is great, digital networking can also open up possibilities at another level. You CAN go global. Read more…