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#PRFilter: Making Sense in a Fragmented Media World
Measuring PR efforts used to be straightforward. Media accounted for their audience reach with numbers: how many people bought papers, listened to morning radio shows, watched newscasts and flipped through glossies. Next, PR teams inventoried earned hits and marked it as positive, neutral or negative. We moved on to our next pitch. Looking back, the process was simple, but it offered only a high-level view of a story’s potential exposure. Read more…
PRWeek Interview: Why Talia Beckett Davis is Expanding Women in PR Stateside
Do women working in public relations need another organization just for them? Talia Beckett Davis thinks so. She talks with PRWeek about what her group will offer and the challenges women face in the industry. Read more…
The Future of Influencer Marketing for Public Relations Professionals
Last year, traditional advertising took a back seat to real-time conversations taking place in the digital universe among ‘ordinary’ members of the public. The power of ‘stranger persuasion’ could not be ignored as the opinions shared by everyday folk on brands, experiences and social-economic issues through social media positively – or negatively – impacted the views of their peers. Read more…
What to Do When Your Client Doesn’t Give You Feedback
Whether you work on your own as a consultant, for a PR agency or in-house, there will be times in your work, when you need feedback from your client. Most of the times the feedback will be useful and will help you both go forward in the work you do for them and in your relationship. However, there will be times and clients, who no matter what you do, they won’t give you feedback. You will hear they are unhappy, mainly from others, but they won’t tell it straight to your face. Read more…
6 Tips for Handling a Failed Pitch
You’ve written what you think is a great media pitch. You’ve done your research, written and rewritten, read and re-read. You just know that this is going to score a win for the client.
You send it out, expecting the best, but all you hear are crickets chirping. How can this happen, and now what should you do? Read more…
Four Ways to Help Your Client Stand Out Online
It’s 2016, so it goes without saying that the majority of us out there are very connected to our digital worlds. From loads of daily emails and time spent social media browsing to researching, networking, and everything in between, it’s hard to imagine a professional or personal life that’s disconnected from the world.
How Much Should an Organization Spend on PR?
If only there was a tidy formula to help companies decide how much to spend on public relations. “Unfortunately, there is no such algorithm,” said Terry Flynn, assistant professor of communications management at McMaster University, Department of Communication Studies and Multimedia.
Determining a budget for PR is more about risk analysis and managing expectations than it is about financial modeling. Executive teams processing PR budget requests need to think carefully through their organization’s need for the broad benefits of an engaged and empowered PR and Communications function. Read more…
Awards: Winning PR Approach for Your Business
Awards. There are the Tonys, the Emmys, and of course, the big one, the Academy Awards. Those in the entertainment business understand the importance of awards to their success. Win an Oscar, and you’re forever in an elite group.
But what about those of us in the business world? Couldn’t we benefit from some award wins, too? The answer is—yes. If you’ve never considered awards for your business, product, service or employees, maybe it’s time to start. Read more…
The Integral Role of PR in the Revenue Ecosystem
