News Panel

How Much Should an Organization Spend on PR?

If only there was a tidy formula to help companies decide how much to spend on public relations. “Unfortunately, there is no such algorithm,” said Terry Flynn, assistant professor of communications management at McMaster University, Department of Communication Studies and Multimedia.

Determining a budget for PR is more about risk analysis and managing expectations than it is about financial modeling. Executive teams processing PR budget requests need to think carefully through their organization’s need for the broad benefits of an engaged and empowered PR and Communications function. Read more…

Canadian Women in Public Relations Announces Official Launch of New National Organization

Launch Celebration to be held May 11, 2016 at Hycroft in Vancouver, B.C., Canada 

The Organization of Canadian Women in Public Relations (CWPR), a new national organization, announced its official launch will be held on May 11, 2016 at the University Women’s Club of Vancouver at Hycroft.

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Where Should You Work: a Boutique PR Agency or a Large PR Agency?

Are you wondering about the pros and cons about working with a large PR agency versus working with a small boutique agency? Gini Dietrich wrote an excellent comparison on her blog, Spin Sucks and reading her post made me think about my career choices over the years. Though I haven´t worked with a large PR agency, I did work for several years in the different departments of a corporation, the last one being PR and communications. Read more…

What to Include in Your Virtual Press Kit

What goes in a press kit? As I often work with startups or small businesses doing PR from the ground up, I’m sometimes asked what goes in an online press kit or media/news room, as it’s sometimes called.

This content is for 2016 Student Membership, 2016 Individual Membership and 2016 Corporate Membership members only.
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Introduction to Public Relations – Massive Open Online Course (MOOC)

March 8, 2016 (Vancouver, BC) – In recognition of International Women’s Day, the Organization of Canadian Women in Public Relations (CWPR) today announced the launch of its first ever massive open online course (MOOC). The course, Introduction to Public Relations, is intended to help women understand the full breadth of knowledge essential to a career in the field of public relations. Read more…

Why PR isn’t just a career. It’s a Lifestyle

Working in PR is not like your typical office job meaning you start your job at 9 am and end at 5 pm. With the evolution of technology and the digital social media channels, PR executives have to constantly be on their social media game 24/7 creating valuable content, communicating with others, establishing a brand and voice, promoting their clients and self-promotion. It’s most common that one ends up living and breathing their PR job from when they wake up to when they fall asleep. It involves a lot of time, dedication, planning and organizing! It can be challenging but the rewards of the hard work pays off in the end. Read more…

How to Launch a Career in Beauty Public Relations

So you are a PR/marketing prodigy with a love for the beauty industry looking to mix business with pleasure—but where do you even start? Is a career in this magical industry even achievable? The answer is yes with these simple tips you will be a beauty PR visionary in no time! Read more…