Your success is our priority. We are working to shape the future of women in public relations across the Americas.
If only there was a tidy formula to help companies decide how much to spend on public relations. “Unfortunately, there is no such algorithm,” said Terry Flynn, assistant professor of communications management at McMaster University, Department of Communication Studies and Multimedia.
Determining a budget for PR is more about risk analysis and managing expectations than it is about financial modeling. Executive teams processing PR budget requests need to think carefully through their organization’s need for the broad benefits of an engaged and empowered PR and Communications function. Read more…
Canadian Women in Public Relations Announces Official Launch of New National Organization
Launch Celebration to be held May 11, 2016 at Hycroft in Vancouver, B.C., Canada
The Organization of Canadian Women in Public Relations (CWPR), a new national organization, announced its official launch will be held on May 11, 2016 at the University Women’s Club of Vancouver at Hycroft.
I want to work in public relations. What will my salary be?
The job: Public Relations
Photo Credit: Tracey Bochner, president of Paradigm PR, left, and Michael Abbass, senior vice-president, in their office in Toronto. Brett Gundlock, for The Globe and Mail Read more…
Where Should You Work: a Boutique PR Agency or a Large PR Agency?
What to Include in Your Virtual Press Kit
What goes in a press kit? As I often work with startups or small businesses doing PR from the ground up, I’m sometimes asked what goes in an online press kit or media/news room, as it’s sometimes called.
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Introduction to Public Relations – Massive Open Online Course (MOOC)
March 8, 2016 (Vancouver, BC) – In recognition of International Women’s Day, the Organization of Canadian Women in Public Relations (CWPR) today announced the launch of its first ever massive open online course (MOOC). The course, Introduction to Public Relations, is intended to help women understand the full breadth of knowledge essential to a career in the field of public relations. Read more…
Why PR isn’t just a career. It’s a Lifestyle
Working in PR is not like your typical office job meaning you start your job at 9 am and end at 5 pm. With the evolution of technology and the digital social media channels, PR executives have to constantly be on their social media game 24/7 creating valuable content, communicating with others, establishing a brand and voice, promoting their clients and self-promotion. It’s most common that one ends up living and breathing their PR job from when they wake up to when they fall asleep. It involves a lot of time, dedication, planning and organizing! It can be challenging but the rewards of the hard work pays off in the end. Read more…
How to Launch a Career in Beauty Public Relations
So you are a PR/marketing prodigy with a love for the beauty industry looking to mix business with pleasure—but where do you even start? Is a career in this magical industry even achievable? The answer is yes with these simple tips you will be a beauty PR visionary in no time! Read more…
10 Tips on How to Get Promoted in PR
Do you feel that you are ready to take your career to the next level? Have you successfully landed your dream job in PR and have you been working in the industry for sometime now? But how do you get your boss to promote you? Read more…
